"I've always been incredibly inquisitive about human behavior.  People truly fascinate me!  I believe understanding ourselves and our behaviors and motivations is the best way to understand the world around us.  I've been on a life-long quest to uncover and explore the 'whys' behind what, when, and how we do things.  Ultimately, I finally realized my quest to understand the people around me is really a quest to understand myself.

My fascination with understanding the world led me to study foreign languages when I was young.  In college, I elected to get a degree in Humanities - the study of what makes us human.  After college, I started my career in advertising mostly because I was intrigued by how brand and product communications and iconography can be so persuasive as to encourage people to change their behaviors.  Finally, my career in advertising led me ultimately to qualitative research.  In the end, I'm doing something that I love - I get to talk to people in an effort to understand  who we are and why we behave the way we do."